ANALYTICS & reporting

Ad Campaign Metrics:

Impressions, clicks, conversions, and cost-per-click (CPC)

Ad spend and ROI analysis (e.g., Google Ads, Facebook Ads)

A/B Testing Results:

Comparative analysis of campaign variants (e.g., different headlines, visuals)

Traffic Metrics:

Total visits, unique visitors, page

views, and session duration

User Behavior:

Bounce rate, exit rate, and heatmaps

Acquisition Channels:

Performance by source (organic, paid, direct, referral, social media)

Engagement Metrics:

Likes, shares, comments, and follower growth

Content Performance:

Reach, impressions, and click-through rates (CTR) of posts

Audience Demographics:

Insights on age, gender, location, and interests

Keyword Rankings:

Position tracking for target keywords

Organic Traffic:

Trends in search-driven visits

Backlink Analysis:

Quality and quantity of inbound links

Technical SEO Insights:

Crawl errors, site speed, and mobile usability

Campaign Metrics:

Open rates, click-through rates, and unsubscribe rates

Conversion Tracking:

Actions taken by recipients, such as purchases or downloads

List Performance:

Growth and engagement of subscriber lists

Sales Metrics:

Revenue, average order value (AOV), and cart abandonment rates

Customer Insights:

Lifetime value (CLV) and repeat purchase rates

Product Performance:

Best-selling items and inventory trends

Surveys and NPS Scores:

Aggregated feedback from Net Promoter Score (NPS) surveys

Support Metrics:

Response times and resolution rates from customer service teams

Competitor Analysis:

Comparative performance on digital platforms

Industry Trends:

Emerging behaviors or technologies affecting target audiences

Integrated Data Dashboards:

Combined metrics from multiple channels for a holistic view

Attribution Models:

Analysis of which touchpoints contributed most to conversions